Organizations want
to illustrate how they make the world a better place

but struggle to confidently and consistently tell impact stories.

 

They want impact storytelling that:

  • Connects in-depth narratives to its theory of change

  • Engages stakeholders by outlining opportunities to amplify impact

  • Leverages the collective insight and talents of their team

But they usually have:

  • Limited bandwidth, budget, expertise, or impact model insight

  • A disintegrated system to surface, store, and share stories

  • An inability to provide context, data, or leads to under-utilized creative partners

I help organizations reveal their impact through journalistic storytelling.

Producers make things happen. They identify and shape emerging narratives from the source while coordinating production and creative partners all the way to the final product.

Clarifying its impact model, integrating story collection with impact evaluation, and producing in-depth stories that enhance its communications.

 

How it Works

I collaborate with organizations through 3 flexible phases.

Define

Listening to context, aspirations, and impact models, convening stakeholders – programs, evaluation, marketing, donors, and so on.

Output: Story Framework
Clarifying objectives, opportunities, theory of change, and the core story arcs.

Surface

Prototyping and optimizing how story information is surfaced, organized, and shared across teams.

Output: Story Collection Insights
Outlining challenges and solutions that improve story surfacing and collection, team integration, and editorial guidelines.

Produce

Producing impact stories (words, images, video) that amplify the authenticity of communications – annual reports, publications, campaigns. 

Output: Story Development Plan
Proposing content concepts, action plans, teams, and production budgets. Then I may craft the story, produce it with a creative team, or assign a team and get out of the way.

Better stories that make the organization better.

Empowering the organization to communicate its value and advance its mission.

 

  • Consistent stream of robust stories that nurture stakeholder trust and engagement

  • Equip partners to become confident impact story collectors and tellers

  • Shared storehouse of story data to assist evaluation, decision-making, and reporting to funders

  • Maximize value and collaboration with creative partners

How can we tell your stories?

Every organization is unique. So are their challenges.
Let's spend 30-minutes discovering your challenges and how we can tailor the phases to tell your impact stories.